Monday, July 16, 2012

Why Blogging Fails As an Internet Marketing Strategy

You have probably heard that blogging is a hot new way of generating traffic, and bloggers like to throw out jargon like blog and ping, and tag and pic, and Xml-Rpc servers, and Technorati, and del.icio.us and Digg.

You might even have been fascinated by six shape checks made to the blogger from the Google AdSense schedule or the ClickBank or Commission Junction digital marketplaces.

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Except for a few "star bloggers", most bloggers will never see or even sniff that level of income.

Is it because they have a "bad blog" or have picked a "bad niche"?

Hardly. It all boils down to your mindset.

Here are 5 points to keep in mind on your route to successful, and more importantly, profitable blogging.

Blogging is a business: There is a saying "If you treat something like a hobby, you will get hobby money out of it." The converse is also true, if you treat blogging as a business, you can expect to make a full time living out of it.

How do you treat blogging as a "business"?

First, you need to have a strategy in place.

It helps to plan:

What your areas of focus will be How you are going to collect the content How often you will be updating your blog

These are things that thriving bloggers already do.

But you can go one step supplementary in your path to profitable blogging.

The following are points to consider:

What your audience demographics are like (country of origin, age, gender division, study level, disposable income) Are they "clickers" (who click on online advertising) or "buyers" (who buy items based on an specialist recommendation) Sorting through the ready online company occasion and qualifying them to your visitors

Here's another pitfall for would be business-oriented bloggers: choosing the cheapest and supposedly "highest converting" offers and promoting them to your visitors.

It will be easy to collect email addresses and zip codes from your visitors, and collect between and per lead you collect.

However, if you spend more time and determine their preferences, you might observe their interest might lie in real estate or stock investing, both of which have acceptable products and affiliate programs which pay in the hundreds or thousands in commissions for each thriving transaction.

Banking on this opportunity, it will furnish you with better time leverage to build a association with 1,000 such prospects, rather than collecting 1,000,000 email addresses to reach your first million.

Profitable blogging has all things to do with having the definite mindset and strategies in place. Granted there are a few "accidental" email/zip code submission millionaires, but their numbers are limited.

Why Blogging Fails As an Internet Marketing Strategy

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