Why Use proximity Marketing?

So what is nearnessy Marketing you ask? Well, Wikipedia defines it as..."the localized wireless distribution of advertising content connected with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the considerable tool to do so". Well at a high level, that is correct but they make it sound so dull. nearnessy marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers' mobile phones. The technology is through Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The attractiveness of using this formula is that no mobile supplier is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in positive areas where they would like to push content. They are connected to a Bluetooth server either via cables or through Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a invite to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding ideas the retailer uses can scan the bar code and supply the buyer with the savings right there. The buyer can also send the coupon to someone else person so they can redeem it as well. There has been a big moot about advertising in the mobile medium. Some population think that ad content should not be sent to mobile phones as it may be thought about an invasion of privacy. mobile phones are thought about the most personal gadget used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

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Why implement nearnessy Marketing? Well, if you're a retailer, you want to place relevant ads into the hands of shoppers who are right surface your establishment. If you're a shopping mall manager you want to implement nearnessy marketing services to attract retailers and also growth foot traffic. Once consumers know that there is a nearnessy marketing infrastructure set up and they can get money rescue coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or conduct other venues like restaurants, bars and entertainment parks, then this is provides an opening to send specials, one time notices, announcements to your patrons and growth traffic and revenue that particular day.

Why Use proximity Marketing?

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